agenda

Esther Mireya Tejeda is the Enterprise CMO at Anywhere Real Estate Inc., overseeing the company’s digital and consumer marketing transformation. As part of her charge, she is developing the enterprise’s full-funnel marketing and advertising tech stack and the attribution and reporting strategy to effectively measure marketing performance. Esther Mireya is also leading the charge on the enterprise’s consumer experience and marketing strategy to drive consumer engagement and adoption at the pre-affiliation stage. In this role, Esther Mireya oversees performance and lead generation marketing, digital marketing operations and analytics, marketing tech management, consumer insights and research, corporate branding and consumer marketing, and The Studio, the in-house creative agency for Anywhere. At Anywhere, Esther Mireya serves on the board of advisors for the Diversity, Equity and Inclusion Council and is the executive sponsor for the Women in Tech & Product group. Esther Mireya is an accomplished marketer with over 20 years of experience at organizations including Univision, CBS Radio/Audacy, SoundExchange, PepsiCo, and Diageo. She earned a B.A. from Brown University and an M.F.A. from The New School, and is a bi-lingual and bi-cultural native New Yorker.

Shannon Reedy is the Chief Revenue Officer at Terakeet, the Fortune 500's preferred enterprise partner for strengthening brand and consumer connections online. With a demonstrated history of leadership, data analysis, and results-driven business development, Shannon has helped Terakeet, as well as its global customers, achieve breakthrough performances. As CRO, Shannon guides Terakeet’s company growth and revenue-generating processes, including sales, marketing, and client success strategies, which have collectively driven 66% more revenue under her leadership.

Otto Angulo is the Senior Director of Digital Marketing at Mount Sinai Health System. He is responsible of connecting marketing strategy with data and tools, such as CRM/Email and Marketing/Automation. Additional responsibilities include looking at the analytics in order to improve processes, and support SEO. Otto has several years of experience in the health care industry, leading projects in CRM/Email, Find a Doctor/Online Scheduling, SEO, and data integrations. He has been a digital marketer for more than 20 years with experience at multiple industries, including internet retail, entertainment, fashion, and consulting. He holds a bachelor’s degree in Business from CESA in Bogota, Colombia, and an MBA from the University of North Carolina at Greensboro. Otto also has a certificate in Data Science from John Hopkins University.

Milind has led marketing, business development, product, and software engineering teams at startups, incubators, and silicon valley tech icons for 30 years. When not immersed in tech, he grows grapes, makes wine, and prays for snow.

Amit brings to the team 20+ years of Retail / CPG cross – functional sector experience across a blend of start-up + industry + consulting + data / tech solutions organizations. Some of the companies that he has spent time at are Aldi, Accenture, IRI and Sensormatic Retail Solutions. Primary skill set includes leading teams to design strategic & industry wide company initiatives and products to improve overall business performance in the areas of Marketing/Consumer Insights, Merchandising, Supply Chain, Retail Operations (Core Retail/CPG Value chain) with a focus on designing and leveraging the right Human Capital architecture and Operating Model. Amit is based out of Chicago. He has a BS in Business Management from NC State University (Raleigh, NC) and an MBA from Northwestern Kellogg School of Management (Evanston, IL).

Keally comes to solar with the conviction that carbon-neutral is the new black. She started in renewables as the Head of Marketing for the largest solar company in the Northeast before moving into marketing and public policy leadership roles at Sunrun and SunPower. As the National Organizing Director of The Alliance for Solar Choice (TASC), Fortune magazine described the netroots work she pioneered as “radically changing” political advocacy through digital technology. Prior to joining GAF Energy, she served as Head of Marketing at Mosaic. She has a BA from Brown University.

Adam Rivietz is a serial entrepreneur who started his first business at 16 years old. From high school prom planning, to developing 20+ top 200 iPhone apps, Adam has shown a knack for spotting trends and capitalizing on them. His passion for communication led him to co-founding #paid, the world's first creator marketing platform. Adam typically speaks at 100+ events per year, educating marketers about the difference between influencers and creators. He helps marketers understand the latest trends in the industry and how to implement them. Adam has been awarded the Forbes 30 Under 30 title and is a LinkedIn Top Voice. You'll usually see Adam wearing his #sweater and a big smile!

Peter Friedman is a social media - digital visionary with over 39 years’ experience in the space. Prior to founding LiveWorld he was the VP & General Manager of Internet Services at Apple. His clients have included Dove Campaign For Real Beauty (AdWeek’s Top Campaign of the 21st Century), AbbVie, American Express, HBO, Mount Sinai, Nutricia, Proctor & Gamble, Rite Aid, Walmart, and Zoetis among others. He is a fine art photographer, celebrated public speaker, and author of the book, “The CMO’s Social Media Handbook”. He holds a bachelor’s degree in American History from Brown University, and a Masters in Business Administration from The Harvard Business School. Peter’s life-long mission is to help people create more value together, than they can create by themselves.

Sheena Hakimian is a forward-thinking digital marketing professional with over 12 years of experience defining and driving multichannel marketing strategy. As Condé Nast's Director of Digital Consumer Marketing, she oversees the subscription acquisition strategy for the top consumer revenue driving brands, including The New Yorker, Vanity Fair, WIRED, Bon Appétit, and Epicurious. Her key areas of focus are developing comprehensive testing roadmaps on the site and email channels, determining optimal subscription offer pricing, and building strong relationships across departments. Sheena is a passionate leader who cares deeply about growing and developing her team. Sheena also speaks at marketing summits around the United States about digital marketing strategy and building confidence in yourself and your teams.

Dynamic executive & results driven change agent, Phil is Director of Digital Sales & Marketing, Head of Digital for the home internet suite of consumer products & services for Verizon. Within this function, he has responsibility for the P/L management, growth, & operations for Verizon’s Fixed Wireless Access (FWA) & Fios offerings across the entire digital e-commerce ecosystem & consumer marketing touch points. His team’s charter is focused on delivering against Verizon’s 5G commercialization strategy & nationwide Mobile + Home ambition, driving multi-billion-dollar year-on-year growth while transforming the future & delivery of its agile marketing capabilities as the company begins to evolve the way it reaches & builds relationships with its 100+ million customers.

Sreekant Lanka is the Senior Vice President, Digital Solutions at iQuanti, where he leads cross-media and omnichannel solutions. Sreekant is a seasoned executive with leadership experience in different functional areas with Fortune 500 companies. Previously, Sreekant headed the Programmatic Account Strategy for Google (India) and has led financial strategy and campaign operations for large global advertisers. Passionate about developing and nurturing talent, Sreekant teaches courses in sales & marketing at leading business schools and is a widely recognized speaker, having served as a TEDx speaker and a panelist on Talks at Google. With an MBA from INSEAD, France, he advises early-stage start-ups across different sectors.

Elliot J. Kahan serves as Chief Marketing Officer at Centers Health Care, a premier network of skilled nursing, rehabilitation, home and community-based services and senior care services with locations throughout the Northeast. Under his executive leadership, Centers Health Care sees continuous growth across all divisions with a technology first approach to strategy. With responsibility of overseeing sales and marketing for one of the fastest-growing companies in the region, Elliot drives the business of more than forty companies, integrating and maintaining communication between them while overseeing client relations to ensure that they remain within Centers Health Care. With 45 skilled nursing facilities, each serving a unique market, an extensive home health care group, managed long-term care, various assisted living and adult day care centers and more, Elliot drives the Centers Health Care brand and vision for all levels of the organization. Elliot’s patient first approach drives key decisions to the strategic growth of the continuum of care under Centers Health Care.

Fahad has, through a very erratic career journey, completed the marketing triumvirate, having worked across the corporate, agency and platform worlds. Fahad started his career nearly 20 years ago at Emirates Airline. From there he spent 6 years between BBDO and Ogilvy. He then went on to lead the Regional Brand Strategy team at Twitter. Prior to joining TikTok, he led digital and brand strategy at IBM across MEA. At TikTok, Fahad currently leads Marketing Operations and Intelligence for Global Business Solutions after being in charge of business marketing for The Middle East, Africa, Turkey, Pakistan and Eastern European markets. When he isn’t at work, Fahad is the quintessential nerd, dividing his time between gaming, coding, superheroes and wizards. Passions he shares with his sons Zane and Ryan, much to his wife’s dismay.

Jennifer Plumer is the Senior Vice President, Head of Medidata and Life Sciences Engagement Marketing. She is an award-winning marketing leader who brings 20 years of well-rounded experience and a proven track record across all marketing disciplines within the life sciences technology and healthcare industries. Joining Medidata in 2016, Jennifer is responsible for leading the global marketing strategy and execution for Medidata and the life sciences sector. Driven by a passion for developing cross-functional marketing strategies and plans, she has developed centers of excellence, operating models, and frameworks that have led to increased impact in the market and greater synergies across marketing teams, channels, and tactics. Jennifer has received recognition for her marketing initiatives, including Forrester’s 2022 Marketing Program of the Year Award for her strategic work establishing and implementing the audience framework and marketing levers across the marketing discipline. She was also recognized with a 2022 Global ACE Gold Award by the ANA for Medidata’s Solve the Impossible brand campaign. Jennifer received a Bachelor of Arts degree from the University of North Carolina at Chapel Hill and an MBA from Liberty University.

Tamir Sigal is a seasoned marketing executive with 25+ years-experience in B2B software for the enterprise and small-medium business (SMB) markets. Tamir is currently the Chief Marketing Officer for Quadient, and responsible for the development, direction, and implementation of all global marketing activities for Quadient, including product management, corporate marketing, marketing operations and demand generation. Tamir has come up through the ranks by working directly with CEOs on corporate strategies, developing highly successive go-to-market plans, creating new brand platforms, and partnering with sales on driving profitable and predictable demand generation programs. He has a unique blend of strategic, business, and technical skills – being a trusted partner to sales, product, finance, human resources, executive team, and board of directors. Prior to joining Quadient, Tamir has held senior marketing roles at RSD, ArisGlobal, and Mobius.