CMO New York Summit | July 20, 2023 | New York, NY, USA


Registration & Networking Breakfast

8:30 AM - 9:00 AM

Welcome Address

9:00 AM - 9:10 AM

The CMO’s Dilemma: Navigating the Intersection of Consumer Centricity and Performance Marketing

9:10 AM - 9:40 AM

What does it mean to be a Chief Marketing Officer in 2023 and beyond? Today's CMOs are under more pressure than ever to demonstrate ROI, even while knowing that many aspects of brand-building are long-term efforts without immediately measurable results. It's why today's CMO's must be guided by deep human insights and understand the macro and micro influences shaping the mindsets and behaviors of our key audiences.  Successful performance marketing, as an element of a broader marketing ecosystem, begins with truly understanding consumers.   

We'll cover such topics as:

  • The Increasingly Complex Chief Marketing Officer Dilemma
  • The Power of Consumer Insights
  • The Mass Scale Human Psychology Necessary to Operationalize Marketing
  • A Deeper Understanding of the External Operating Environment We are Currently In
  • Breaking Down Legacy Practices and Systems
  • Delivering Desirable Brand Experiences
  • Testing and Refining
  • Increasing Marketing Performance While Building Brand

Esther-Mireya Tejeda

Chief Marketing Officer

Anywhere Real Estate

Sponsor Keynote - Reception Marketing: Connecting with Today's Empowered Consumer

9:45 AM - 10:15 AM

Consumers have evolved — they want what they’re looking for, exactly when they’re looking for it. But marketing hasn’t caught up. 

Interruption and permission-based strategies continue to serve inefficient content that fails to build long-lasting consumer connections.

Reception marketing meets consumers where they are. These strategies help marketers turn their brand assets into predictable performance channels to foster deeper emotional connections, build longer-term brand trust, and      drive new, sustainable revenue.

Key Takeaways:

  • Understand why current  marketing strategies are failing to connect with consumers long-term
  • Build strategies that match consumer intent and provide solutions throughout the consumer journey
  • Turn brand assets into predictable performance channels to drive new, sustainable revenue

Shannon Reedy

Chief Revenue Officer


AM Executive Networking Break

10:15 AM - 10:25 AM

Think Tank: Where Should I Spend My MarTech Budget To Get Best Value?

10:25 AM - 10:50 AM

With budgets shrinking and other factors affecting organizations there are a lot of questions of where/how is appropriate to spend/invest.

MarTech is usually the one thing that is seen as overhead and the first where leadership will look to cut/reduce.

During this think tank session, we will discuss

  • What are must haves in your MarTech
  • Can you survive without MarTech?
  • How do you show the value of MarTech?

and much more!

Otto Angulo

Senior Director Digital Marketing

Mount Sinai Health System

Next-Gen Commerce: Creating Highly Immersive, Personalized Visual Experiences at scale.

10:55 AM - 11:20 AM

Your consumers expect realistic, personalized visual experiences from your brand. Digital touchpoints however, continue to proliferate - from web, to app, to wearables, in-store displays, and social media. The sheer volume of imagery and videos required is humanly impossible for marketing organizations to create. In this talk digital technology experts from AWS and Cloudinary will help frame the technology trends you need to be aware of to help your marketing efforts scale for the visual economy.

You will learn about:

  • Improving content velocity and marketing efficiencies through automated cloud-based image and video technologies
  • Increasing conversions through highly immersive video, 3D and AR experiences
  • Practical uses of generative AI to generate and personalize marketing content today (and pitfalls to avoid)

Milind Pansare

VP Product Marketing


Amit Patil

NA Consumer & Retail Industry Lead


Fireside Chat: Humanizing Data, the Future of Data Driven Marketing

11:25 AM - 11:50 AM

Humanizing data requires a quantitative and qualitative approach, and Keally DeWitt is an expert with both

Having gone from a mindfulness practitioner to a clean energy activist to a data-driven communications leader at GAF Energy (a Standard Industries company), Keally helped launch the Timberline Solar roof at CES last year, which incorporates the world’s first nailable solar shingle. Because of GAF Energy’s human-centric approach, the cost of customer acquisition for Timberline Solar has been a fraction of the norm in the solar industry. 

Strong results require forging relationships to learn what the consumer needs—using all forms of data (qualitative notwithstanding). After developing Timberline Solar with a collaborative, design-thinking approach, GAF Energy’s go-to-market strategy involves leveraging the roofing contractor network built by GAF (the largest roofing and waterproofing manufacturer in North America and GAF Energy’s sister company). 

As VP of marketing and public policy at GAF Energy, Keally focuses on empathy. Most people want simplicity with their products; it’s our job as marketers to center the human experience as they move through their often hectic, usually complex lives. Timberline Solar largely meets that bar, for roofers who install it and for the homeowners who have it on their homes. It installs like a roof and protects like a roof, while generating clean energy. That’s it. As marketers, we must ensure our solutions do not require too much (human mental or emotional) energy, as we listen to our customers and innovate using strong emotional data.  

Keally DeWitt

Vice President, Marketing & Public Policy

GAF Energy

Executive Visions: #paid - What do you hate most about influencer marketing?

11:55 AM - 12:35 PM

It's time to kvetch! Top marketers will spill the tea about what they hate most about influencer marketing and what they find challenging in an invigorating discussion moderated by the Co-founder and CSO of #paid.

Influencer marketing spend has risen to billions yet the industry still feels like the wild west. Marketers are trying to figure out how to source the right influencers and then manage them efficiently. CMOs are questioning the metrics being used to evaluate performance. Without proper attribution, measuring success is very difficult. Marketers need to show the right metrics to their leadership teams to justify the price of working with influencers. Come listen and learn how top marketers are dealing with the same challenges you are. Together, we might just find some innovative solutions!

Adam Rivietz

Co-founder & CSO


Networking Lunch

12:35 PM - 1:35 PM

Innovation Session: More “Social”, Less “Media”

1:35 PM - 1:50 PM

Throughout history, humans have relied on conversations and interactions to foster cooperation, commerce, and relationships. With the rise of the internet, social media apps, and mobile phones, these conversations have become global, instant, and involve thousands of people simultaneously. Digital word-of-mouth has transformed the scale, immediacy, and reach of conversations, creating the largest and most pervasive global community. However, brands face challenges in this landscape, as social media and messaging platforms have become avenues for one-way message amplification, competing for attention in a sea of similarity. Additionally, social platform algorithms prioritize entertainment over social interaction, posing implications for marketers and their content strategies. To succeed, brands should shift focus from reach and attention to engagement and community building, prioritizing meaningful interactions, participation, and relationship development with their audience.

Key takeaways:

  • How to create content that captivates and engages
  • How to develop a participatory community
  • How to put more social back into social media
  • Why marketers need to find “creators” that align with their brand

Peter Friedman

Chairman & CEO


Think Tank: Building Confidence in Your Teams

1:55 PM - 2:20 PM

Building Confidence in Your Teams - Why it is Important & Tools to Implement

In today's ever-changing work environment, it is crucial for leaders to focus on building confidence in their teams. Being confident can benefit a person's work life by increasing efficiency, boosting communication skills, encouraging them to take risks and raising overall self-assurance.

This session will discuss why it is important for leaders to add confidence building into their everyday leading strategy, and how it will directly benefit the employees' self-esteem and the overall productivity of the team.

Attendees will also learn different tools and exercises that they can implement with their teams, and be given an 'Achievement and Reflection' Log template that has been proven to be effective in building confidence.

Sheena Hakimian

Digital Marketing Director

Condé Nast

Think Tank: Digital Transformation - Thrive, Not Just Survive

2:25 PM - 2:50 PM

Brands work hard to win customers.

But with the constant change and market disruption from outside along with the on-demand, digital world, these brands must work even harder to keep them – prioritizing frictionless, digital customer interactions combined with data-driven personalization.

 What's even more critical is sustaining & evolving these at scale. This workshop focuses on strategies & approaches to drive tangible transformation in your organization.

Phil Burrows

Director Digital Sales & Marketing, Home


Executive Boardroom - 6 Performance Marketing Trends and How to Stay Ahead of the Curve!

2:55 PM - 3:20 PM

2023 has been a time of change in digital marketing landscape, driven by the increased adoption of AI.

While, search engines have started incorporating generative AI into their experiences, social platforms such as Meta, Pinterest and TikTok have turned their fortunes by integrating AI to enable better targeting for marketers. Ad spending on OTT and CTV also projected to increase significantly in the coming months.

As technology continues to rapidly evolve and shape our lives, so do marketing strategies. To keep up with changes and stay ahead of the curve, marketers must make sure they stay aware of the emerging trends in marketing.  

Join, Sreekant Lanka (SVP, Digital Solutions at iQuanti) at the CDM CMO Summit, NYC to learn about:

  • New performance marketing platforms that can help grow business
  • Emerging media trends across industries
  • New digital tools and tactics to advancements in marketing

As a session attendee, you will have an opportunity to assess your media strategy and get it tailormade to your user journey. 

Sreekant Lanka

Senior Vice President, Digital Solutions


Navigating The New Marketing Environment & Always Ensuring A Seat At The Strategy Table

3:25 PM - 3:50 PM

Join Whitney Arcaro and CDM Moderator diving into a session exploring Navigating the new marketing environment and always ensuring a seat at the strategy table.

We will explore:

  • Getting ‘buy-in’ from the stakeholders
  • Creating B2B and B2C marketing and branding strategies
  • Gaining clarity as the lines blur

Whitney Arcaro

EVP, Head of Marketing and Retail Leasing


Panel: Building Brand Culture

3:55 PM - 4:20 PM

In this panel delves into the power of cultivating a strong brand culture for organizations.

This session explores the symbiotic relationship between brand identity, internal culture, and external perception. Through case studies and expert insights, attendees will learn practical strategies to align brand values with employee engagement, foster brand advocacy, and create a cohesive brand experience.

Attendees will leave equipped with actionable techniques to build an authentic and resonant brand culture that drives customer loyalty, attracts top talent, and amplifies organizational success in today's competitive landscape.

Elliot J. Kahan

Chief Marketing Officer

Centers Health Care

Fahad Osman

Head of Global Marketing Operations and Intelligence


Jennifer Plumer

Senior Vice President, Head of Marketing

Medidata Solutions

Closing Keynote - Connecting the Dots for B2B Marketing: Strategy, Execution, and Agility

4:25 PM - 4:50 PM

This session will give a real-life journey on what it takes to create a company-wide marketing strategy, execute the strategy across multiple regions and segments, and how to continually adjust the plan. As a start, the session will detail what goes into the development of a marketing strategy and how the annual marketing plan gets created, validated, and shared with various stakeholders. While strategy is important for the business and stakeholders, execution is everything. We will explore the various components that go into execution such as team skills, marketing technology, campaign management, content development, funnel optimization, and accountability metrics. As the team executes the strategy, it’s important to have business agility instilled within the marketing function – which requires processes, tools, skills, and a culture of pivoting.

This session covers the marketing function with multiple markets, segments, and regions. This session will not be a textbook message, but rather hands-on experience of connecting strategy, execution, with business agility. Specifically, you will walk away with examples of:

  • Creating and validating a marketing strategy and annual plan
  • Sharing, communicating, and tracking to the marketing plan
  • Executing marketing activities according to the marketing plan
  • Transforming marketing into working in an Agile fashion
  • Tracking and reporting on marketing activities

Tamir Sigal



Closing Remarks

4:50 PM - 5:00 PM

Summit Happy Hour

5:00 PM - 6:00 PM